PARENTING MADE EAS(IER)

PARENTING MADE EAS(IER)

Meet Kimball and Ross, the young and enthusiastic parents of two boys; Rainn and Jamie, who discovered an innovative way to simplify parenting, one onesie at a time – and thus Magnetic Munchkin was born.

What was the vision for Magnetic Munchkin? How did you come about with the idea of MM?

When we had our first baby Rainn, he had bad reflux and would vomit on all his clothes and we had to change him all the time. We got frustrated with taking so much time to change and thought there must be an easier and quicker way to dress our baby. The idea of Magnetic Munchkin was born out of our hopeful search for a solution to eliminate frustration and time spent struggling with our own babies’ clothing. After months of research and development, we discovered magnetic fasteners and decided to come up with our very own range of magnetic baby clothes. Thus, simplifying parenting and amounting to even more precious time getting to connect with our son. Now with our second child, Jamie, we are busier than ever and he lives in his Magnetic Munchkin rompers – there’s really nothing better.

What products do you sell? What ages do you cater for?

We sell mainly rompers – babies live in these in their first few months of life. We cater to infants – 1-year-olds. We also have matching accessories like headbands, bibs, and beanies. The bibs are great because you can just slip them off if your baby falls asleep with them on because any the other kind of bibs you have to wake your baby up. To reach behind the head and take the bib off. And every mama knows you need to avoid waking baba at all costs. When Jamie was a newborn I could change his nappy with the romper on, it was so quick and easy that he would sleep through the whole nappy change.

What inspired your design and prints?

Being a local South African brand we tried to communicate that through our prints and designs. South Africa is known for its beautiful landscape, seas and sky. So we choose to do a safari print for the land, under the sea print and a sky full of rainbows. We’ve also recently launched a whole new range of cute and trendy baby prints.

Are your products safe for your babies? Tell us about the safety element.

Our magnetic fasteners are encased in a soft casing to make them washable. This casing allows us to meticulously sew each magnet securely into each outfit. They are also sewn in between layers of fabric which make them extremely secure and difficult to tamper with. Each product goes through an intensive inspection after assembly and once the garments are finished. If you are concerned about exposure to static magnets, the World Health Organisation (WHO), has stated that there is no evidence that magnets are harmful to human health.

What is the most important thing you want to achieve with Magnetic Munchkin?

Magnetic Munchkin is here to help you dress your baby with ease, one onesie at a time! We want parents to spend more time with their babies and for their babies to be comfortable in quality clothes. The quality of our fabric is the best – without being biased, but at the moment there is nobody in South Africa who is sourcing this insanely high-quality fabric. We always hear our customers saying that they are blown away by the quality of our products and that they always exceed their expectations. Our business has been running for a year and we have over 100 reviews from customers saying how much they love our product. We are so grateful that our customers love our products as much as we do.

Where can customers purchase MM products? Online? In-store?

Our products can be purchased on our website and you can find them in a few online baby boutiques. Being a small business we offer extremely fast delivery nationwide, anywhere from 1 to 3 days.