The Hard Seltzers Drink You Must Have In Your Healthy Diet This New Year

Ready-to-drink, hard seltzers are the new cool kid in town. People are either drinking them or talking about them.

With the market booming globally, a myriad of hard seltzers have launched locally in the last year. It takes something special to be able to stand out from the rest and Skinny Seltzers have managed to do just that. Here’s why:

The Skinny trio of low-calorie, unashamedly sophisticated alcohol seltzers are aimed at wellness-minded drinkers who like a ready-mixed drink in a can. Most seltzers are loaded with additional sweeteners and flavourings, but the flavourful Skinny range is free from artificial sweeteners, making it the premium choice.

THE CHEEKY ALTERNATIVE

The Skinny trio of low-calorie, unashamedly sophisticated alcohol seltzers are aimed at wellness-minded drinkers who like a ready-mixed drink in a can. Most seltzers are loaded with additional sweeteners and flavourings, but the flavourful Skinny range is free from artificial sweeteners, making it the premium choice.

The range includes the flagship Skinny B – the internationally celebrated mix of premium vodka, lime & soda; the Skinny M – a crisp mix of premium tequila, lime & soda and the Skinny G, a refreshing alternative to a classic G&T, featuring gin, lime & soda. 

The Skinny low-calorie range falls between a ready-to-drink (RTD) cocktail and hard seltzer, containing 4% alcohol. It’s made with lime juice, which gives it a cloudy look.

“We wanted to produce a range of refreshing, high-quality seltzers that taste great but at the same don’t take themselves too seriously,” said Kurt Hermanus, Head of Business Development at Cheeky RTD.

“I think it’s the low-calorie aspect of alcoholic (hard) seltzers that is driving the current popularity,” Hermanus explained of the significant rise in sales and an explosion of new brands in this segment, globally. “People have definitely become more health-conscious.”  

So big has been the global explosion throughout 2020 in this market that certain international investment banking analysts estimated that the hard seltzer category could grow to be worth $2.5 billion by early 2022. 

WHAT’S IN A NAME

“Skinny Bitch is the common slang term for the cocktail mixed with vodka, lime and soda, but by making it ‘Skinny B’, it leaves people guessing a little,” Hermanus added. “The Skinny M – for ‘Margarita’ – kind of followed on from that as we wanted an equally ‘cheeky’ name that would get people talking as opposed to the boring ‘tequila lime and soda,’ Skinny G, is obviously for ‘gin’,” he said.

According to Hermanus, all three of these cocktails are very popular drinks at bars and clubs worldwide. In its canned, ready-to-drink format, it is also super convenient and ideal for at-home occasions. Hermanus points out that with most cocktails it is the sugary additives and mixers that add calories and that the Seltzer category tends to have far less sugar and is generally light in alcohol and therefore reduces the calorie intake per serving, which is why Cheeky RTD launched with these mixes. “We went with lime juice which is very important as there are no colorants or artificial sweeteners,” he said.

The Skinny range is available through liquor.co.za and Norman Goodfellows. 


Join the conversation on Instagram

Related Posts

Related Articles

Landmark Arcadia Hotel precinct goes under the hammer

The Arcadia Hotel auction includes blue-chip properties such as retail sites, banks, student accommodation and [...]

Latest SME Index results reveal small businesses remain optimistic

David Morobe shares that the latest SME Index results show that small business confidence has [...]

Bloc Developments wins Home of the Century 2024

Bloc Haven by Bloc Developments has snagged Home of the Century at the recent Century [...]

Seizing opportunities – Cape Town’s affordable housing renaissance

TUHF experts shed light on affordable housing development and other topics discussed at the last [...]

Smart home security – how to use digital tech to protect your property

Smart home security can be a great aid to protect your family and property - [...]

ACI reflects marginal decline in first quarter 2024

Economist Dr Roelof Botha has compiled the ACI for the first quarter of 2024 - [...]

Avoid FICA sanctions as a property practitioner

MD of SearchWorks, Sameer Kumandan, highlights the importance of FICA compliance for those people operating [...]

The single woman’s guide to first home buying

Sentinel Homes MD Renier Kriek offers advice to single women buying their first home – [...]

GNU reaction for property sector – Greg Dart

Greg Dart says the new GNU Agreement sets the best possible stage to lead South [...]

GNU reaction for property sector – Yael Geffen

Yael Geffen’s view of SA’s new GNU is that it will will buoy international investor [...]