The 2023 Hollard Daredevil Run expected to be the biggest and bravest to date

Hollard Daredevil Run

Get ready for the boldest and most impactful 2023 Hollard Daredevil Run! Thousands of fearless men in purple Speedos will hit the streets on October 13 to run cancer “outta their hoods” in South Africa. Join the movement and Create Better Futures with Hollard! Registrations are open!

Hollard has announced that the annual Daredevil Run will take place on Friday 13 October this year. Thousands of brave men in purple Speedos will be taking to the streets to run cancer “outta their hoods” throughout South Africa. Once again, the Run will feature a main event in Johannesburg, along with smaller runs in neighbourhoods across the country.

The annual Hollard Daredevil Run plays an important role in raising awareness about testicular and prostate cancers. All proceeds go to the Cancer Association of South Africa and the Prostate Cancer Foundation of South Africa, to fund testing in under-resourced areas and increase awareness, support and research.

According to Joani Sadie, Corporate Relationship Manager at CANSA, part of the funding from the Hollard Daredevil Run enabled CANSA to conduct over 2 000 PSA blood tests between January 2022 and March this year. 16 of these returned abnormal results and a further 22 were referred for further investigation. These blood tests are non-invasive and only take a few seconds, but they potentially save lives, as high levels of the protein Prostate Specific Antigen (PSA) could indicate the presence of prostate cancer.

“Many men may be reluctant to talk about health issues or seek professional help. It is for this reason that cancer may often be diagnosed later and perhaps at a more advanced stage. Increasing awareness about prostate and testicular cancer empowers men to take control of their own health and encourages earlier detection,” she says. “A pioneering awareness campaign such as the Hollard Daredevil Run is ahead of its time and encourages men to take responsibility for their own health in a way that is fun and innovative,” says Sader.

By 2030, prostate cancer is predicted to be the most common cancer in South Africa, with black African men having an estimated 60% higher risk for prostate cancer than other population groups.The survival rate in men whose prostate cancer is detected early enough is 95%.

“We can never do enough to ensure that every South African male over 40 understands the benefits of age and risk appropriate screening. The Prostate Cancer Foundation is grateful to be part of the Hollard Daredevil Run which uses an element of fun to shed light on what is often a scary subject for men. These events are critical as they generate massive educational opportunities on a national level to educate men and boys about prostate and testicular cancer,” says Andrew Oberholzer, CEO of the Prostate Cancer Foundation of South Africa.

While rare, testicular cancer is still the most common cancer affecting males between the ages of 15 and 35. The five-year survival rate for men who are diagnosed and treated for early-stage prostate cancer is over 98%, whereas only 30% of men who are diagnosed with advanced disease will still be alive after five years.

Hollard’s objective this year is to encourage as many men and boys as possible to participate, and to achieve the biggest and bravest Hollard Daredevil run ever.

Runners from Johannesburg can join thousands of other daredevils at the annual Zoo Lake event to run 5km at 3pm on Friday 13 October 2023. Participants can also register to run on their own or in groups anywhere in the country on that day.

Joanna Mondon, Head of Brand and Advertising at Hollard, says that by increasing awareness about testicular and prostate cancer, this event is helping to Create Better Futures for the men in our lives. “Challenging stereotypes about male cancers, getting men out of their comfort zones, starting conversations about prostate and testicular cancer and sharing that early detection saves lives is what the Hollard Daredevil Run is all about,” Mondon says.

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